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The potential of mobile marketing is huge, but is there more to it than just fun and games?
Nike is doing it. So are Volvo and Allstate. Hyatt tried it. "It" is mobile marketing - direct, personalized channel of communication with the power to touch people anytime, anywhere via their mobile phones and other wireless devices. Consider the possibilities: There are some 184 million U.S. cell phone subscribers, collectively sending billions of text messages a year to one another, according to JupiterResearch ... >>
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Big Picture for the Smallest Screen
Despite the anticipated growth in multimedia capable handsets, mobile phone will continue to be niche advertising medium, according to a new report. Although digital PDAs and mobile phones are ubiquitous â popping up from handbags, jacket pockets and belt clips everywhere â they seem to be the one new media place advertising dollars are not going ... >>
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Wireless Users Tap into GPS
Mobile phone features such as Internet access and games have won a lot of attention, but a new survey by Ipsos-Insight indicates that GPS may in fact be the most prized feature. The survey found that only 9% of respondents have GPS on their phones, but 50% said it would be something "nice to have," more than for any other feature, including a camera (49%), Internet access (42%) and e-mail (37%)... >>
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More Big Marketers move to Mobile Phone Ads
McDonald's, Masterfoods, Coca-Cola, Heineken, Timex Ready Summer Dial-in Campaigns.
The mobile phone appears to be making headway as an advertising delivery system as growing numbers of major marketers launch summer campaigns designed for the "third screen." ... >>
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